More About the AT&T Ads
Believe it or not, most of these AT&T ads are largely unscripted. They usually follow a similar structure that starts with Lily explaining a plan followed by the customer doing or saying something weird and Lily playing along. The humor is more subtle and rather than relying on jokes, they rely on funny looks and Milana’s excellent comic timing.
What really helps, in this case, is her improv background which lets her make each ad her own. According to the creatives of the ad, Milana does a lot with what they give her, making their jobs much easier. Talk about being born talented!