The Creators Wanted Lily to Be Well-balanced
Screenwriter Hank Perlman gets full credit for the creation of Lily Adams. He started his production company, Hungry Man Productions with Bryan Buckley in 1997. Today, it has been voted as one of the top five commercial production companies in the world. So, it shouldn’t come as a surprise that AT&T brought him on board to think of something new.

Perlman wanted to create a well-rounded character who was strong, smart, funny, and most importantly, human and relatable. Thus, Lily was born. She was everything Perlman had imagined and more. Even though these ads only last for 30 seconds, Lily left a lasting impression on viewers.