43 Items You Could Find in Any American Household During the 60s

Launched in the 1930s and sold initially at Walgreens and Wegmans, Old Spice Shampoo for Men, a Shulton Inc. / Procter & Gamble product, flourished especially from the 60s. Priced between $0.75 to $1, its longevity marks its success in the male grooming niche.

Evoking masculinity with a unique mix of cloves, citrus, and herbs, Old Spice became emblematic of male grooming. Beyond shampoo, the brand has successfully expanded into deodorants and aftershaves, maintaining its popularity among consumers.