#23: Illuminated Tires
It might not be your first thought when buying high-quality and trustworthy tires for your car, but in the 1950s, Goodyear decided to take tires to the next level by making them glow.
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In a rather modern take on the automobile industry, illuminated tires came in different colors suited to each car’s color scheme. Many people thought it would attract the likes of female drivers, but in the end, it didn’t take off as expected.