#40: Shopping at the Mall
Unlike their Gen Z successors, millennials exhibit a marked disinterest in malls, sparking debates on their role in the decline of these once-central shopping hubs. Ironically, malls, a defining feature of millennial childhoods, have been overshadowed by the convenience of online shopping and the allure of one-stop shops like Target.
This generational shift sees over half of millennials favoring online purchases, contributing to their growing detachment from traditional malls. Smarter HQ captures this sentiment, depicting malls as increasingly “desolate” spaces—a stark contrast to the bustling social spheres they once were. This evolving perception underscores a broader trend: as millennials mature, their shopping habits have decidedly moved online, leaving the mall culture of their youth behind.