#38: Wealth as a Mark of Elegance
Ismay invested heavily in his luxurious cruise ship, aiming to dazzle investors with its opulent interior and spacious, extravagant first-class accommodations. His gamble was to showcase sophistication and wealth through the ship’s design.
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A first-class ticket costing up to $2,600 at the time, equivalent to about $64,000 today, allowed passengers to enjoy a lavish three-bedroom suite complete with dressing rooms, a bath, and a living area. Ismay prioritized first-class passengers, ensuring fine dining matched their exquisite surroundings.