#30: White Star Vs. Cunard
J. Bruce Ismay, chairman of White Star Line, felt the heat to succeed. The company struggled to compete in transatlantic shipping, tirelessly working to stand out against formidable rivals while navigating financial strain.
Facing Cunard Line, their top competitor known for the fastest ocean liners, Ismay was driven by the desire for size over speed. Despite his grand vision, he encountered significant challenges, hinting at the complexities behind maritime dominance.