This is an example of good advertising, but it shouldn’t come as a surprise, we’ve already established that in Texas they know what people want, and they don’t hesitate to use it (or show it to us, in case we’ve forgot). However, pizza is appealing enough on its own – I don’t see any reason for trying to market anything else when you have pizza.
Domino’s Pizza is a world-wide chain, but only in Texas would you see a sign like this one! So many things are constantly said about Texans and their state, but it’s not enough stressed how funny Texans are. We know that they are proud of their state, and with good reason.