Sticky situation
The Twitter user who noticed this packaging fail is, rightly, very cross with the situation. In the age of social media, it is public shaming like this that is going to encourage businesses to make a difference in how they over package their products.
There really is no way that this sort of thing is necessary, and I really don’t understand the obsession with putting everything in wrapped foam trays. Why is it considered better than putting the gum in a box and labeling it “4 for £1”?