Hidden concealer
Perhaps someone at Sephora missed out on a lot of birthday parties as a kid and has decided to use their job in the packaging department to re-enact pass the parcel. There can’t be that many more explanations for bubble wrap, paper, and a ridiculously large box surrounding this tiny concealer box.
I’m beginning to think that these companies are sending parcels like this to encourage their customers to buy more next time, and fill the boxes. There is the risk that, if they do, they’ll end up with a box for each item, like the soup tins we started with.