Fragile coke
In a similar vein, it seems that some shop assistant or marketing guru has decided that cans of diet coke aren’t safe enough in their easily stackable and protective tin exterior. So they have found a new way of displaying this quintessentially American beverage.
Who knew that saran-wrapped foam trays were the best way of keeping cans of coke safe and secure? I wonder why Coca Cola hasn’t thought of that yet? Maybe it will be part of the next campaign: “unecessary things to do with your can of coke.”