I’m down
This might strike you like another innocent sign, but this slogan has a rich, fascinating history to it. The popular slogan first appeared in an episode of an Irish sitcom, in an ironic scene where a frustrated priest reluctantly demonstrated for something he couldn’t care less about.
Since then, the slogan that started off as a joke has become a huge hit in protests around Britain and Ireland. Commenting on the unexpected success of his sign, one of the show’s creators said, “I don’t think we gave it much thought at all.”