Not so fast, Carl
Sliding into someone’s DMs has a pretty negative connotation to it. People usually use this phrase while attempting to hook up with someone else. So, when Spotify told its followers that replying to the tweet would result in the company sliding into their DMs, you can see why Carl wasn’t too excited.
Though, this does beg the question: what does it look like? We’re curious for curiosity’s sake. An entire company with a single “you know what?” However, the truth is much less fascinating. Some people claimed that they got a one-month trial of Spotify premium after replying to the tweet.