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22 Forgotten Mascots from Fast Food’s Golden Age

May 15, 2025 by Rebecca Rand

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#21: Kids Club Gang (Burger King, 1990-1999)

In 1990, Burger King introduced us to a new group of diverse kids who would act as new company mascots: the Kids Club Gang. To promote kids’ club meals at the fast food chain, they brought characters Kid vid, Boomer, I.Q., Jaws, J.D., and Lingo into the world. While they were popular, these characters hung up their boots by 1999.

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Filed Under: Lifestyle Tagged With: cheapism, infiniteScroll

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