#10: Panther cologne from Anchorman (2004)
Once you have successfully bottled one absurd fictional product, apparently the next logical step is fragrance. Omni Consumer Products moved from Brawndo to the cologne that Brian Fantana proudly unveils in Anchorman: The Legend of Ron Burgundy. On screen, the joke depends on an elaborate name, ridiculous claims about its effectiveness, and a smell capable of horrifying nearly everyone nearby. In real life, Paramount granted licensing rights to Omni, and Romane Fragrance produced an officially licensed $ex Panther scent for customers who wanted the joke sitting on an actual bathroom shelf.
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