40 Popular Brand Names You’ve Probably Been Saying Wrong This Whole Time

Many have mispronounced IKEA as “Eye-KEE-ah,” whereas it’s correctly said as “Ee-KEH-ya” by Eastern Europeans. This common error stems from regional pronunciation differences.

Altering the accustomed pronunciation of IKEA might be challenging due to its spelling. Despite this, the brand’s valuation remains in the billions, unaffected by pronunciation discrepancies.