#14: Moschino (Pronounced Mos-KEY-no)
Founded in the ’80s, Moschino thrives on its distinctly campy, vibrant designs. It attracts a celebrity audience with its unmistakable charm and playful luxury, echoing the flamboyant era of its birth.

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Contrary to phonetic instincts, Moschino, pronounced ‘Mos-KEY-no,’ embraces its originality in design and its unique name, defying conventional pronunciation and further cementing its quirky, standout identity.