If you say so
This wouldn’t have been so embarrassing if the truck didn’t proudly say, “we fit.” It could have been a very unfortunate accident, but now it’s a funny and ironic one. We’re not making fun of the accident, only the irony of the company’s logo on light of this unfortunate situation: they had one job – to fit, and it seems like this driver miscalculated the height of the truck.
Clearly, what they mean by this slogan is that they fit the customers, the houses and whatever service they’re providing, but perhaps after this, they’ll consider changing the slogan, or at least taking it off their trucks. Unfortunately, this kind of accident isn’t too uncommon, and you don’t want to have your truck foreshadowing accidents.