Product Placement in It’s a Wonderful Life
Ah, good old fashioned product placement. So many a good movie are ruined by this marketing strategy. Here’s how it works. A company pays to have their product featured in a tv show, movie, or otherwise, in order to grab the attention of the audience and influence them to also buy the product.
But who knew that product placement had already gotten its start back in 1946? In It’s a Wonderful Life, a gingersnap brand called ZuZu was written into the movie for exactly this reason. At one point you can actually hear George yell out, “ZuZu, my little gingersnap!”