#3: Orbitz Soda
Orbitz looked like a lava lamp somebody had declared drinkable. Released in 1997 by Clearly Canadian, the clear beverage suspended colorful gelatinous spheres using a thickened liquid formula. Flavors had names such as Raspberry Citrus and Vanilla Orange, adding further confusion to the experience. The floating balls fascinated shoppers but did not create lasting demand, and Orbitz disappeared quickly. Unopened bottles now survive as collectibles, although drinking one would qualify as reckless historical experimentation today.

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