#11: Modularity
Okay, hear me out, but I really like the sign on this pub, though maybe not for the reasons you would think. Yes, it clearly misses the mark regarding all the basic principles of contemporary design. It does not send a clear message or convey a clear concept.
provided by constative.com
However, it does offer an interactive experience for the observer—whether they are a frequent client or casual passer-by. Rather than limiting itself to one name, “Bunch of Grapes,” this pub has allowed the person reading the sign to customize a name out of these letters as per their desire. Bun Chof Gra Pe S.