#5: FedEx Kinko
There’s nothing exciting about office products, so marketing them might be a challenge. It’s a good thing advertisers can recruit Guerilla Marketing strategies to their aid. Guerilla Marketing is a term that dates back to the eighties and refers to nontraditional marketing methods in which products interact with their environment and customers in unconventional ways.

provided by constative.com
In this case, the oversized marker paints the sidewalk yellow, and the correcting fluid paints the crosswalk with white lines. It is very creative indeed, but it’s pretty straightforward, so much so that it almost makes us wonder why no one came up with this idea earlier.