#5: Colorado State Patrol
The Colorado State Patrol realized that if this method works for advertisers and commercial companies, there’s no reason why it shouldn’t work for them. While we’re used to seeing fast food, makeup or movies advertised on the side of the road, sometimes billboards are used for important, not to say life-saving, announcements.
We’ve all dreamed of having a convertible at one point or another, but not this way. This is the emotion the Colorado State Patrol was going for, and if you ask us, they did a great job. The bottom sign says it all, even if you can’t read what it says. Important messages and warnings are often advertised the same way – either facing you with a car accident or simply writing the message without any creativity. However, This billboard gets the message across without being boring or frightening.