#44: Nationwide Insurance
We’re all familiar with those ads where we’re not sure what they’re trying to sell unless we look very closely. At first glance, this seems like an ad for paint, but upon close inspection, we realized this billboard is advertising Nationwide Insurance. When advertisements become works of art, you know they’ve done something right (or wrong, depends how you look at it).
It’s funny that this billboard, which is literally dripping with creativity, advertises insurance – perhaps the most boring thing imaginable, but on the other hand – it makes sense. Insurance is a tricky thing to advertise, first, since it isn’t palpable but abstract – you can’t feel, taste, or smell it – and also because it’s insurance – something no one likes to deal with or even think about. That’s why insurance companies have to get extra creative in order to stand out.