#32: The Economist
Eureka, I’ve come up with the perfect idea for the billboard! Unlike other companies on this list, who surprised us with their creativity (nose-hair trimmer, wrench and insurance, to name a few – who would expect them to be this creative?), we expected a witty magazine, such as the popular Economist, for nothing less when it comes to advertising.
Much like the approach they take with their on-point articles, the billboard is clear, aesthetic and minimal. The built-in motion sensor that triggers the light-bulb whenever someone walks by is innovative and yet simple, suggesting that when reading The Economist, you’re instantly filled with bright ideas. This billboard is eye-catching for pedestrians and drivers alike, and it makes us want to run down and get the new Economist.