Lego
We admit Nationwide Insurance and McDonald’s took us by surprise with their creativity, but we’d expect nothing less from Lego, the company that takes pride in their innovation skills. As children, playing with Lego allowed us to create our own imaginary world and alternative realities where we could be anything we wanted.
With Lego, the sky is the limit, and that’s why the word “imagine” is more than enough to convey their message, and the rest is up to your imagination. A company that’s trying to sell the dream that nothing is impossible, can’t do so without creative, unconventional signs – this Lego billboard, portraying an imaginary world of monsters inside our reality – certainly does the job and fills the word “imagine” with meaning.