What’s brilliant about this ad is that it puts McDonald’s iconic french fries in our subconsciousness. They don’t have to say anything, they don’t even have to put up a billboard – all they do is paint the street with french fries for a crosswalk. We can guarantee that every other person crossing the street on these french fries immediately thinks of their salty, addictive taste.
This is the last McDonald’s ad, we promise. What we like about this one is that advertisers once again found a way to prove that traditional advertising isn’t the only right way, and that good advertising, like anything else in life, comes in different shapes and sizes.