Denver Museum of Nature & Science
As we’ve already seen, some messages can’t be expressed with only one billboard, and in this case, the Denver Museum of Nature & Science needed three billboards to create the idea of unwrapping a chocolate bar in anticipation of what’s written under the wrappers.
Using chocolate is also a brilliant strategy, since everyone loves chocolate. We’re all familiar with this feeling they’re trying to describe, that after a long day we deserve something sweet and comforting. Advertising a chocolate exhibition with a billboard-size chocolate bar (or three of them) seems obvious, but it’s creative nonetheless, and it sure makes us wonder about this exhibition.