Craftsman
Once again, advertisers have learned that actions speak louder than words, and not many words are needed when the message comes across loud and clear through the right word – trust. With the Craftsman wrench, you can trust your hands.
Sure, you can buy a wrench from any other store, and it’ll probably work just fine, but the Craftsman wrench is the only one that allows you to trust in your hands, and they’re the only store who went the extra mile to market their wrench, which adds a few points, if you ask me.