Koleston Naturals utilize natural light to promote their product – can you think of anything more sophisticated? Using our nature’s beauty to promote the product that’s supposed to look natural, and is made of natural ingredients, is one of the most creative advertising campaigns we’ve seen yet.
Their product is all natural, and they couldn’t have asked for a better demonstration of hair color that looks natural. The billboards are placed on a roadside cliff overlooking the ocean, and nature does most of the work for them. With this kind of sophistication, you don’t need to use many words (or any at all) to make an impact; in this case, a billboard is worth a thousand words.