Axe
When Axe deodorant first hit the market, people were going nuts over the deodorant that smells like cologne, because, if we’re honest, there’s nothing men like better than having two birds. Its popularity never really subsided, and Axe is still a common choice of deodorant for men, but even products that are popular enough are ought to change their marketing strategy every now and then.
Upon first glance, we would never have guessed this was an ad for deodorant, but what they were probably going for is suggesting that if you use Axe, your calendar is bound to be packed with dates, since women can’t get enough of that smell. We’re not sure we approve of this message, but we appreciate their creativity – utilizing the building to make a huge calendar is something we’ve never seen before.