McDonald’s
This sign seems a bit too dramatic for McDonald’s, and we can almost hear a deep, dramatic voice saying “open at night.” However, perhaps this is the new approach they wanted to take to announce they were open at night – leave the silly image behind and get serious. After all, fast food at the middle of the night is serious business.
Using the two street lights to create the famous M is very simple, yet incredibly clever, and it gives a dramatic feeling; we’re not sure what it is, but something about this billboard seems as if they are trying to send a Bat signal. If there’s one thing we’ve learned from this list, it’s that when it comes to advertising, minimalism works.