You Made It
Some of the best ads and billboards out there are also the most simple ones. A sign or a billboard doesn’t have to be colorful or extravagant in order to be eyecatching. Something about the simplicity and authenticity of this sign, designed by Tony Godzik for the Detroiter Travel Center, is just that – eyecatching and elegant.
The universal bathroom symbol is something we’re all familiar with, and the human need depicted in the sign – the need to go to the bathroom desperately during a log ride – is something we can all sympathize with. The signs along the road saying “you’ll make it” and finally the one saying “you made it” are just incredibly authentic.