Now That is Effective…
The crazy thing about advertising is that you might not even realize you want a certain product until you see it. Something about the colors, the smell, or even the shape of this thing will make you feel connected to this product somehow. That is when you know you have come across a successful advertisement.
The craving for Coca-Cola is so strong that sometimes people see the color red and immediately have a craving. And this billboard that measures the outside temperature really does a very good job at igniting those associations within you regarding Coca-Cola.