Two Sides to Every Story
In life, you will often be faced with more than one side to a story. Essentially, you will have to decipher for yourself which side you agree or resonate with more. But in order to be able to make a clear verdict, you need to see both sides of the story reflected in equal light.
And the BBC created a very effective advertisement which makes you see a story, quite literally from two different sides. If you are standing in one spot then you will see only one side of the billboard and vice versa. Only when you stand in the middle are you able to see both sides equally…