As women, makeup can be our best friend, but it can also be our enemy, for instance when our mascara runs down; that’s why this billboard is so relatable and realistic. How realistic, you ask? The mascara on the billboard, just like the one on our eyelashes, is sensitive to rain. To be honest, this Max Factor mascara rain-sensitive billboard might be too sophisticated for us to understand.
We admire the creativity behind this, after all, it’s not often that you see a sign with running mascara, but we thought they were supposed to market their product as water-proof, and this seems to be doing the opposite. Perhaps we’re not witty enough to understand the logic behind this, or perhaps this billboard does require some text in addition to the cool image. Either way, it’s eye-catching.