Much like the other Lego billboard, this one does the same thing – integrates with its surroundings, but unlike the other billboard, that portrays monsters as part of our world and encourages the use of imagination, this one shows you how lifelike Lego can be. It doesn’t sell you an image of endless options, but the idea that you can build your own world, which is just as realistic as our world.
You might wonder what’s so brilliant about this sign, that only features a clear blue sky with white clouds, with not imagination whatsoever. The answer is right here: this sign is here to show you that with Lego, you can create beautiful things from simplicity. You don’t need sophistication and imagination (it’s great if you have them, but that’s besides the point), because Lego allows you to create something beautiful from simple pieces of lego.