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Creative Billboard Ads That Are Too Distracting

July 1, 2023 by Rebecca Rand

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DHL

This billboard is literally what the phrase thinking outside the box means, mostly because it literally features a billboard coming out of a huge box. What DHL knows best is boxes, and so it’s only natural that they include a box in their marketing strategy. However, instead of putting a picture of boxes or a friendly delivery guy holding the boxes and smiling, they did this.

This an eye-catching billboard, because how often do you see a sign coming out of a box on the roadside? Thinking outside the box was always a key factor in advertising (that’s something we’ve learned from Mad Men), and the beauty of marketing is that there’s more than one right way to do things.

Filed Under: Lifestyle Tagged With: desktop, ob, ob-post

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