We haven’t had a McDonald’s ad for quite some time now, and we’ve missed them. Strangely, McDonald’s seem to have some very dramatic billboards – that is, for a fast food company. The fried made of light are incredibly innovative, but I’d say it creates a dramatic scene – look how high it gets.
Nonetheless, this was probably the impression they were attempting to achieve – you can’t miss this sign from miles away. Every time we think McDonald’s can’t get any better, we’re blown away by their creativity. Who comes up with this stuff? We’d like to meet them!