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Creative Billboard Ads That Are Too Distracting

March 26, 2006 by Rebecca Rand

The Simpson’s movie

To be honest, if we didn’t know better, we’d think this was an ad for Dunkin’ Doughnuts or any other doughnut shop; Homer loves his doughnuts, and so it only makes sense to use him in an advertisement for doughnuts shops. This isn’t a billboard, but it goes to show that advertisements can step beyond the confines of signs and billboards and take on new, creative shapes.

While it’s a good advertisement in the sense that it’s very hard, not to say impossible, to ignore, and it certainly gets our attention, there’s something missing from it: it’s hard to tell what they’re trying to advertise, and that’s never good. The Simpson’s movie poster is there, posted on the side of the escalator, but while the giant doughnuts and the Homer face catches out attention, it’s very easy to miss this poster.

Filed Under: Uncategorized Tagged With: desktop, ob, ob-post

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