Mondo Pasta
In this case, the photo of the person slurping the pasta, or the rope, is also strong enough to stand on its own, but what makes this an even more successful advertisement is the text – “so good you can’t let go.” This creates the idea that the person simply cannot let go of the pasta, and so the ship won’t be able to sail. I don’t know about you, but I bought it.
Publishing ads for pasta at the harbor might seem like an odd choice, but Mondo, the German company, knows what they’re doing. They spread several of these signs around the Hamburg harbor, which is one of the biggest, and busiest, harbors around Europe, ensuring that thousands of people see their ads on a daily basis.