This billboard is so simple, yet so sophisticated: in case you’re wondering how big the Big Mac is, there’s your answer – it’s too big to fit in the sign, or even two signs. This is only the tip of the iceberg for McDonald’s, who are huge in advertising. Every now and then, they come up with new, creative ideas for advertising their beloved product, which doesn’t even require that much publicity – it’s already one of the biggest burger chains in the U.S.
Nonetheless, they prove to the public every time that fast food isn’t the only thing they know how to do, but they also know something about advertising and creativity. This Big Mac, that’s literally bursting out of the billboard, is eye-catching for anyone who’s been on the road for some time and has developed an appetite.