The Day After Tomorrow movie
Can you think of a better way to advertise an apocalyptic film? We can’t. We admit we haven’t seem the film yet (yes, we realize we’re sixteen years late), and thanks to this sign, we now have plans for the weekend. Unlike us, you probably saw the film – it portrays an apocalyptic scenario where the world comes to an end by a nature disaster, and the billboard seems to be the after-effect of the film.
The idea behind it was probably to get you in the film’s atmosphere, and it certainly does. If this billboard wasn’t placed in the ocean, there would be nothing special about it. In itself, it’s a plain billboard announcing the name of the film and its release date. What’s creative about it its unusual placement.