Once, billboards appeared in the form of simple, straight-forward messages written on cardboard and posted on the side of the road. However, the advertisement world is dynamic, and businesses need to constantly renovate and come up with new advertising strategies in order to keep up the pace. The famous Powerhouse Gym started its way in Michigan, back in the seventies, and as the chain gained popularity, their advertisement techniques progressed.
This brilliant billboard demonstrates how strong you will get if you work out at Powerhouse Gym – so strong, you’ll be able to maneuver two cranes all by yourself. Okay, this is obviously an exaggeration – but when it comes to advertising – you can’t oversell anything, and exaggeration works. Today, integrating the environment as part of the advertisement has become a common advertising method, and if you ask us, it works.