When a new T.V. show or film comes out to theaters, it’s important to create public anticipation and let people know something big is coming. BBC found a very creative way of marketing their new show, Dracula: using natural light and shadows, they created a portrait of the intimidating vampire that only appears at nightfall.
What’s so brilliant about this, besides the fact that it’s never been done before (as far as we know), is that it fits perfectly with the story line of the vampires, and other monsters, who strike at night. As the sun goes down, the lurking creatures slowly appear, much like this shadow of the vampire, which is created by the bloody stakes.