What’s a better way to market a product than letting people try it out? Coca Cola is saying – taste our new, zero-sugar product, and see for yourselves how good it is. Since Coca Cola started its way over a century ago, they’ve always excelled at the field of marketing; and don’t we all know by now that good marketing is the key for success, no matter what the product you’re selling?
Over the years, they’ve had hundreds of different slogans worldwide (yes, that many, we checked), which all revolve around the idea of life, enjoying life, taste, tasting life and enjoying life to the fullest. Basically, they’re selling the idea that life without Coca Cola are a tasteless life, or life without enjoyment – and it seems to be working.