Xenon Mini Cooper
It’s not the bat signal, those are the lights of the new Xenon Mini Cooper. Let there be light, let there be Xenon, same same but different – using biblical phrases is one of the oldest tricks in the book of marketing, since comparing your product to something heavenly can’t do any harm.
Of course, having the same advertisement without the shooting lights wouldn’t have the same impact. These days, we’re used to seeing so many ads everywhere we go, and so every ad should be innovative and bring something new to the table, otherwise, we simply won’t notice them.