If you’re no yet familiar with it, Science World, the Vancouver-based science center, is a non-profit organization that operates a museum with the sole purpose of teaching children (and adults) about science. You’d think that people who know about science don’t necessarily know a lot about advertising, but you’d be wrong! The people over at Science World found a way to utilize science for their benefit and make it seem cool.
Did you know we grow 121 feet of hair every day? Neither did we, and that’s a very cool fact, but if their sign wasn’t this intriguing, most people would probably pass by it without giving it a second glance or bothering to read the text, because that’s how we’re programmed. Thanks to this creative sign, we’ve learned something new.