Dutch Stutter Foundation
Advertising isn’t necessarily about trying to sell your products, but it can be used to promote important social messages. The Dutch Stutter Foundation has come up with a very creative way to raise awareness of stuttering, which is considered an affective disorder.
When it comes to advertising, people often walk by the billboards without giving them a second glance (unless there’s something eye-catching about them, as we’ve seen here), and they very rarely pause to read what the sign says. That’s why, with a sensitive, important message like this one, they had to take another approach and tried to be clever about it.