We love the billboards that find a creative way to interact with their environment, and this is something we haven’t seen yet. Once again, the sign says nothing, but it simply shows you how strong the BIC razor is; although you’d never think of using it to cut grass, you should know that it’s strong enough to do so.
The only problem with this sign is that it’s quite high-maintenance – it requires the advertiser to cut the grass every other day, so as to not ruin the point. After all, if the grass isn’t cut properly, what does it say about the razor? Perhaps they never considered this, or perhaps they thought it was worth the trouble.