“Fit whatever” – it seems as if not much thought was given to this simple slogan, but on the other hand, so much thought was put into this. This slogan is exactly what it should be, and it tells you everything you need to know, without saying much. You can fit in the car whatever you want, and yet it’s small and elegant, which means the car’s trunk is actually Mary Poppins’ magical bag, as it can contain twice its storage space.
While some people are looking for speed and others are looking for safety when purchasing a new car, Honda chose to market their new car for its prominent benefit – the storage space. With this giant funnel filled with random junk (like we all have in our car), that’s being spilled into the trunk of this surprisingly small car. You can fit whatever you want in there #fitwhatever.